What’s more, it can often be the only communication between you and your prospective customer. Therefore it can have a significant impact on the success of your business.
So many businesses fail to grasp or simply don’t understand how to identify and exploit these key, profitable opportunities:
Poor branding amounts effectively, to talking to the wrong audience. The use of ineffective or just plain
wrong messages or the choice of inappropriate promotional or marketing tools is a waste of money and a missed opportunity.