Deciding which type of external sign for your building is likely to depend on a number of things: The type of business, location and customer, client or visitor profile and the market you operate in. 

We’ll also explore with what opportunities your location offers: Is yours a prominent building and does it offer you the opportunity to promote your business? Are you looking to attract passing trade or simply to raise awareness of your brand? 

You may not receive many visitors and simply wish to identify your premises. On the other hand, you might receive important clients or prospective clients and therefore need to make a strong corporate statement in-tune with your visitor profile in order to reflect the quality of your product or service.